Project designer (leadership position above Sr. Designer) for Hot Wheels Lifestyle / Consumer Product Designs. Worked closely with marketing teams and engineers to develop stronger lifestyle products and brand experiences for the 3-8-year-old demographic. 

Inventor of Rev Grip (PATENT US 20100029173), the engine sound generator accessory for bicycle. Also designed key visuals for Hot Wheels brand development, and bi-annual style guides. http://www.google.com/patents/US20100029173

- Consumer Product Designs, Hard-line; Consumer Electronics, Footwear, Bags & Accessories, Ride Ons, Eyewear, Sporting Goods

- Brand Visual Identity 

- Style Guide Development, Graphic Designs

- Licensing Designs, Art Director

Design Manager / Sr Designer

Power Rangers Franchise | Power Rangers Movie | Power Rangers Kids

UNDER CONSTRUCTION

Exclusive Ducati Huawei U8350 Android phone.

This project was developed to help increase Huawei's brand awareness in affluent Central America territories. A complete redesign of the phone housing, preloaded Ducati racing team UX contents, and in-store POP displays were designed to deliver Ducati's premium brand experience to the mobile market.

Ongoing project work for League of Legends, the most popular online game in the world. 

As of January 2014, over 67 million people play League of Legends per month, 27 million per day, and over 7.5 million concurrently during peak hours.

James Iida's League of Legends projects are currently in development and will be rolled out at the end of 2014. 

Marvel and Samsung Android phone by MetroPCS

Led the creative team charged with expanding MetroPCS' push into the growing youth market. The solution to this directive came in the form of partnering with Marvel to bring its deigns, character iconography and brand recognition to a new line of price-consious mobile smartphones. 

To bring the full Marvel experience to these product concepts, packaging was designed to have a "comic book" and "action figure blister pack" theme. Also worked with existing assets to help create a unique UI that added personality with minimal development costs.  

These simple and creative graphic plays on both phone and package designs, provided effective, low-cost solutions for all parties.

Designed: Phone Design / POP Design / Package Design

Hired by Sanrio to develop two exclusive Hello Kitty-themed vanity collections designed to compliment Sephora's more upscale image. 

Sanrio provided the overall direction, as well as the category and item mandatories. The goal was to create a collection that is edgy and unique to the Hello Kitty brand while fitting within Sephora's premium brand experience. 

MetroPCS asked for an interactive booth to be shown at events that would encourage user activation and participation. 

As title sponsor of the Ultimate Fighting Championship, MetroPCS commissioned UFC-branded booths that were required to meet a variety of challenging requirements.

These booths needed to fit both the MetroPCS and UFC brands, be portable, easy to install and tear down, and most importantly, allow customers in-depth, hands-on time with a variety of product. These branded booths followed the entire UFC event schedule and allowed thousands of potential consumers to learn more about the MetroPCS brand. 

Pook-A-Looz style guide:

Disney provided character assets for its Pook-A-Looz line of figurines. A style guide was created using these assets, and unique work included pattern design and key art assets.

Young Men's Graphic Tees Look Book:  

Created a wide variety of Disney-based T-shirt designs based on applied forecasts of youth fashion trends. Disney imagery was merged with the worlds of street art, sports, modern art and more to create unique, innovative designs that were current and fashionable, yet remained reverent to the brand's beloved legacy.

Concept design for Disney cosmetic "Ink and Paint"

The concept for Ink & Paint is to leverage the authentic color palette that is used in Disney’s Animation.  The Ink & Paint Dept. was revolutionary in it’s day.  Artists and painters worked long and hard to formulate the precise colors to reflect the moods and looks of the characters and the films.  There are 3,800 ownable paint colors in the Disney Ink & Paint archive.

This project was initiated to help expand MetroPCS' presence in the youth mobile market. The companies involved were MetroPCS, DC Shoe Co. and Samsung.

Key to this project was three different phones, all set to different price points, to allow for a wider base of potential consumers. Handset graphic executions included a retooled exterior design that incorporated the unique sole patterns of popular DC Shoe models. Unique point-of-purchse displays were also created to help build product awareness at locations where both DC Shoes and smartphones are sold. 

Worked with footwear brand Native Shoes to create a variety of iPhone case concepts 

Designed mobile phone accessories - including cases and charms - to help expand SA Studios' Global Mobile business. In this collaboration with Native Shoes, brand-specific design cues, such as the eyelet, outsole patterns, and materials were integrated to translate this unique brand DNA to the mobile handset market.

Chrome Hearts x Adidas Superstars, personal interest project, done purely as a fan of the two brands. 

Skill enhancement project to exercise branding design. Took two iconic brands, Chrome Hearts and Adidas, and created a set of collaboration sneakers. 

Key to this project was translating Chrome Hearts' unique aesthetic to Adidas' most iconic shoe. Design integration included adding the Chrome Hearts' key art assets into all elements of the shoe, including exterior packaging. 

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MetroPCS asked for a limited-edition, TAPOUT-branded Huawei handset. 

Project was designed to leverage the brand equity of TAPOUT, a mixed martial arts sportswear company, and elevate MetroPCS' profile as title sponsor of the Ultimate Fighting Championship. 

Targeted toward the youth market, this project also included point of purchase displays, online advertising and a variety of printed materials.

Spearheaded a collaboration between MetroPCS, Huawei and tokidoki.

Led the art direction and design for the branded handset, packaging, point of purchase displays and all promotional items.

Four Seasons initiated a food truck campaign to expand brand awareness to a younger demographic. Chefs from prominent Four Seasons in-resort restaurants drove these food trucks along the West Coast, serving their signature dishes to eager crowds of "foodies" street truck aficionados. 

The graphic schemes for these food trucks had to be eye-catching and incorporate a modern edge, yet still remain true to the standards and identity of the Four Seasons brand.  

This project was designed to literally take the MetroPCS and Google Android brands to the streets. 

Collaborations with leading eateries - including 16 Handles, Lenny & Larry's Cookies and more - featured unique liveries that incorporated MetroPCS and Android imagery alongside the logo and theme of each active partner. 

From these trucks, MetroPCS phones, services and plans were offered alongside the savory treats of each food truck, making for an unforgettable brand experience.

Responsible for the design of Ludovic "Ludo" Lefebvre's LUDO BIRD fried chicken food stand inside Los Angeles' famed Staples Center.

Logo and restaurant themes were created based on directive from client, and numerous on-site visits were made to ensure that the final execution of the approved design aesthetic remained true to all approved comps. 

The LUDO BIRD food stand is and a part of the Lefebvre Group and is an extension of its restaurants. More LUDO BIRD locations are in negotiation to open in all major sports arena across US. This Staples Center location serves as a testing ground for this new business.

Full work for this project includes the design and art direction of the food stand itself, overall brand design, package design and staff uniforms.

Tokyo Fried Chicken Co. is a Japanese gourmet fried chicken restaurant in Monterey Park, California.  

Created concept and final execution of: logo, menu, staff uniform, interior and exterior signage. All were designed to blend classic design cues with current, chic and trendy styling.

Branding guide for One California Day.

One California Day is a 2007 documentary film about surfing shot in six coastal regions in California. Directed by Mark Jeremias and Jason Baffa, the film looks at the experience of California surfing from Crescent City to Imperial Beach. The film was shot in Super 16mm color film.

Worked directly with the film directors and marketing team on the texture and the styling of the designs.

Gravity Tech Game Accessory

- Brand Design

- Logo Design

- Package Design

The Endless Summer 2015 Consumer Product Designs

COMING SOON

Shaun Palmer 2015 footwear designs - currently a work in progress.

This project is collaborating with PALMER, a popular footwear brand in Europe and Asia, on its upcoming 2015 footwear collection.